Putting an upscale home on the market is a very different process than selling a fixer-upper or a starter home. Your target demographic is significantly more limited, and you need to know how to present your listing to find the right buyers fast.
Below are a few reasons why some homeowners may not be getting top dollar when trying to sell their home! Regardless of your background and experience level, following the tips below can help you boost your chances of getting a stress-free sale at your asking price.
You Don’t Know Your Target Audience.
If you want to sell your property as quickly as possible, you need to actively promote it to people who are the most likely to buy it. Before you even start the sales process, take some time to learn more about your target audience through market research and real estate trends.
How much should buyers make to afford a mortgage on your home? Where are they most likely to live? What type of features and upgrades should you include in your listing to get their interest? The more you learn about your target audience, the easier it will be to create an effective advertising campaign.
You’re Not Promoting Your Home’s Highlights.
When you are dealing with a high-end property, a basic description that covers the number of bedrooms and the lot size is not going to get the right potential buyers through your door. While including structural information in your classifieds is important, remember to mention any features or design accents that set your home apart from other similar properties on the market.
Instead of saying the kitchen has been recently renovated, be sure to list any brands and appliances that will appeal to buyers in your price range. Any details that represent the value and uniqueness of your home should be listed in your advertisements.
You Fail to Use Multiple Channels to Market Your Listing.
After all, you can lose a lot of potential buyers if you are not utilizing the same resources they use to find properties. Although print media is still relevant, Internet advertising is changing the way real estate is bought and sold throughout the world.
Compared to traditional marketing methods, promoting your listing online is incredibly effective. All you need to do is to add your property to local listings on websites that specifically focus on real estate classifieds, something The Speicher Group would do for you. To avoid spam, only deal with companies that have a good reputation for promoting legitimate business transactions.
Your First Impression Is, Well, Forgettable.
To attract affluent buyers, you need to put on a professional presentation. Start by hiring a photographer to stage your home for eye-catching pictures that you can use in your classifieds. When showing your property to potential buyers, be polite and never act pushy.
To really stand out from other Maryland sellers, add special touches that will make an impact on people who live a high-end lifestyle. Champagne, fine chocolates, fruit baskets and premium coffee are all examples of small gifts that can go a long way in making a memorable impression.
Ready to get started? Contact us today to get on the right track to selling your home and maximizing its overall value.