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Sellling Tips: Why Quality Listing Photos Matter


There are several proven sales techniques that real estate agents and homeowners utilize to sell houses in the Montgomery County, MD, area.

Although a combination of these methods will provide you with the best way to sell your home quickly, it is vital to choose the right listing photos to capture the attention of buyers.

In fact, listing photos are so important that they often make the difference between a house that sells immediately and one that sits on the market for an extended period of time. Therefore, we have compiled a few tips to assist you with your listing photos.

Hire a Professional if Possible

Unfortunately, the majority of real estate agents do not have a background in photography, and this often leads to poorly lit and framed images that turn buyers off. With this in mind, it can be very beneficial to hire a professional photographer.

However, this can be too expensive for many people. Anyone who has experience using a decent digital camera should feel free to take care of this part of the process instead of relying on their real estate agent.

At the Speicher Group, we are fortunate to work with a highly experienced, professional photographer. He shoots each of our listings and we find our clients are always delighted with the photos of their properties. You can see a few of our stunning listing photos here.

Utilize Proper Lighting

One of the biggest mistakes that people make with real estate photos is failing to use the camera’s flash to avoid harsh shadows. Keep in mind that each prospective buyer wants to be able to really see every aspect of your home, and this is not possible if your photos are dark and filled with shadows.

Get Rid of the Clutter

It can be beneficial to take staged photos that show what the home looks like with furniture in place, but it is critical to remove all forms of clutter from each room so that buyers are not distracted.

Additionally, there is a lot of psychology involved in selling a home, and using listing photos that include clutter will devalue your property in most viewers’ minds.

Use Seasonally Appropriate Exterior Images

Your exterior images should showcase the home during the current season because this will make your listing look timely. After all, no one wants to look at photographs that contain snow during the middle of the summer. Instead, you should take steps to improve your property’s curb appeal such as putting colorful flowers in place.

Once this has been completed, you can take photos that make it easy for prospective buyers to see what the exterior actually looks like. Again, you will need to avoid harsh shadows, so it may be appropriate to use a flash to brighten your photographs. You can also use a polarizing filter on a DSLR camera to produce images that contain a deeper and more beautiful blue sky.

Ultimately, your listing photos should tell the story of your house, so it is necessary to capture images of each room. You most likely will want to use an exterior shot as the first image on your listing, but keep in mind that the photographs you choose will often be your primary opportunity to make a good impression on potential buyers.

Have any questions about selling your property? Please do not hesitate to contact us or call us at 301-710-9920.


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